20k is not that big an amount and a couple of small companies could eg. work on modifying efika eg. for surveilance systems -remove a few ports, add a tv chip plus a couple of bnc connectors
That's my estimated cost of putting a *couple hundred* Efikas into production assuming there are no part overheads (for instance if you make 100 boards you still need to buy certain parts in qty. >1000). That's based on a BOM I have. I didn't add the cost of the ODM (DCE or some Taiwan company). Without a redesign. No extras.. no design reviews.. no prototyping and test runs.. and remember, lead time on components can be 14-16 weeks, and before you can sell it, it must be CE, FCC and RoHS certified which probably costs as much as the production run I guessed above - and you need to make about 1000 to make it worthwhile certifying a design and getting part economy anyway.
And still Genesi would benefit as it has the advantage and could offer consulting services on board design/development. Either way, I think it's a good thing.
Indeed it shows the competence and efficiency of the design, if only as a marketing exercise :D
The same was true of the Pegasos II; we have a RoHS BOM for it but the economy of reproducing the board with all new parts, it was just not worth it. Nobody would buy a $450 motherboard with those chips anymore. The same is true of the Efika now.. you can't possibly sell it at $99 based on the economies above.
Having the schematic and the Gerber files and pick-and-place data, makes for one hell of a reference guide though!
Matt Sealey, Genesi USA Inc.
Product Development Analyst